Unlocking the Power of Data for Business Growth
DigiTech-25, Cambodia’s leading Digital Technology Conference & Exhibition, took place on February 6, 2025, at Sokha Convention Center, Siem Reap, bringing together 350 business owners, industry leaders, and digital experts to explore the immense potential of data-driven decision-making.
In today’s digital age, data is the key to business success. DIGITECH-25 provided a platform for businesses to learn, network, and discover how market data, sales data, HR data, finance data, and production data can revolutionize operations, improve efficiency, and drive profitability.

The conference highlighted the immense potential of data in today’s digital age, where businesses can leverage data to make informed decisions and stay ahead in the market. The event featured key topics including Market Data, Sales Data, HR Data, Finance Data, and Production Data. These sessions delved into how data can enhance consumer understanding, optimize sales performance, improve staff retention, strengthen financial decision-making, and streamline operational processes.


A standout moment was Mr. Sor Sompiseth, CEO of Our Pharmacy, sharing his success story of how GIZ-ICONE’s Impact Investing Readiness Program helped integrate data analytics into his business strategy, attracting investment and improving operations. This real-life example showcased the transformative power of data in driving business growth.

Expert-led sessions and hands-on masterclasses offered attendees practical tools and actionable insights. Workshops covered topics like HR Analytics for Business Growth, Corporate Performance Management, Market Data Insights, Finance Data & Digital Payments, and more, providing participants with strategies to implement data-driven practices in their businesses.






The event also served as a hub for networking and collaboration, with opportunities for partnerships among business owners, IT experts, and technology innovators. The key takeaway from DIGITECH-25 was clear: data is the foundation of smarter business decisions. For businesses to remain competitive, they must embrace data analytics, invest in digital transformation, and keep learning and networking within the digital ecosystem. Stay tuned for upcoming workshops and digital training sessions to further harness the power of data.