How skills development can create a competitive advantage for your business



Skills development is an important part of your business and can not only benefit your team, but your competitive advantage! Read on to learn more about what skills development is and the different skills development strategies

What is skills development?

Skills development is an essential part of honing a competitive edge for your workforce. In any organization, you generally want to improve the productivity, knowledge, and capabilities of your workforce that are relevant to your field.

Humans need both soft and hard skills to be optimally productive. It is therefore important to invest in the training of both hard and soft skills. They weave together to form a capable workforce and allow team members to execute digital transformation strategies.

Why is skills development important?

For the individual

Skills development brings about personal development. It can help boost the confidence levels, life skills, and capabilities of each individual. When an employee feels good about themselves, they tend to perform better. They can make stronger connections with their work and workplace, leading to increased productivity and a sense of loyalty to the organization.

For the organization

The organization benefits from the improved performance that professional development generates. Setting your employees up for success makes it easier for management to cultivate a culture of success, productivity, and other positive qualities in the office. It also ensures that everyone is on the same page with the same job skills.

For the economy

Companies evolve with skills development, increasing employability and productivity. As this occurs across all industries, it creates economic growth and meaningful advancement. Essentially, skills development raises a society’s standard of living and can create a healthier economical landscape for both businesses and employees.

Skills development strategies

Continuous learning

Organizations that employ the continuous learning approach support open-mindedness in regard to learning. It focuses on an ongoing process for individuals across the organization to learn, innovate, and adapt.

Continuous learning can be done through peer-to-peer learning sessions, mentorships, or even self-directed learning opportunities such as experimentation and special research projects. Continuous learning has been shown to improve staff retention and overall business performance.

Apprenticeships and internships

Apprenticeship and internship programs are a great way to pass on knowledge and secure loyal and attentive employees. They enable employers to create flexible training and skills development programs while minimizing the costs of training. If your company wants a highly skilled and dedicated workforce, consider implementing apprenticeships and internships.

On-the-job training

An employee with a substantial knowledge base still may not be able to adapt to real-world situations that involve the unexpected. On-the-job training (OJT) is a more practical model of skills development. It helps keep the knowledge learned both practical and applicable to the real world.

OJT often includes the use of practice and simulated training environments. It can take days to weeks as new employees shadow more experienced ones to learn and complete tasks under supervision. This kind of on-the-job training gives new employees faster training, and adaptation, and is generally easy to set up on the company’s part.


Skills development is a critical part of your company’s long-term success. It allows you to foster the organizational culture of success and learning that benefits you the most.

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