The GIZ Improved Competitiveness of National Enterprises (ICONE) program recently organized a kick-off workshop aimed at enhancing the competitiveness of the Cambodian Women Entrepreneur Association (CWEA).
Representatives from CWEA’s Siem Reap and Battambang chapters, located in the northwestern provinces of Cambodia, gathered for this workshop titled “Survey Creation through Design Thinking.” The event, held on July 11, 2023, at the Regency Angkor Hotel, focused on fostering knowledge exchange and strengthening the associations’ skills to thrive in the business landscape.
In order to support the CWEA Siem Reap and Battambang Chapters, the ICONE program has developed a comprehensive training series for the Women Entrepreneurs’ Association. This initiative is specifically tailored to enhance the capabilities of the association’s board and executive team, enabling them to effectively serve and advocate for their members.
An essential element of CWEA’s commitment to promoting excellence is to assess the needs of both new and existing members. This survey will provide valuable insights into the members’ needs and aspirations, facilitating the customization of training programs to ensure their relevance. Additionally, the survey will address the challenges faced by members and create a platform for constructive feedback and suggestions for the CWEA chapters in Siem Reap and Battambang.
The ICONE program’s workshop brought together the executive team and board members of CWEA chapters in Siem Reap and Battambang. Expert facilitators guided the participants in survey creation, covering design principles, methodological considerations, and online survey tools. The workshop also featured hands-on activities, including the development of survey questions aligned with CWEA’s strategic goals, conducting test surveys, and training on interpreting and visualizing survey results.
The workshop organized by the GIZ ICONE program represents a crucial milestone for the Cambodian Women Entrepreneur Associations. By integrating design thinking methodologies and survey methodology, CWEA members from Siem Reap and Battambang are now equipped to elevate their associations to new heights. This initiative strengthens their capabilities and promotes collaboration among women entrepreneurs in the Northwestern provinces of Cambodia.
Through the collaborative efforts of the GIZ ICONE program and CWEA Siem Reap and Battambang Chapters, a process for evidence-based advocacy has been set in motion. As CWEA continues its journey to empower women entrepreneurs, the stage is set for growth, knowledge exchange, and a more resilient business landscape in the Northwestern provinces of Cambodia.