On the 09th of February 2023, the Improved Competitiveness of National Enterprise (ICONE) Program conducted the ‘’Kick-off Event of the GIZ ICONE Tourism Activities 2023’’.
Based on the ICONE Tourism Activities in 2022, the goal of this event is to present the activities’ program for 2023 to deepen the knowledge of local tourism providers further. The event will also share exclusive unpublished content from Cambodia’s Tourism Insights Study 2022 and will give tourism providers ideas for promising business opportunities in 2023.
The highlight of the event is the introduction to our ‘’Marketing Innovation Challenge 2023’’ where tourism providers are encouraged to start thinking about resources at the destination that can be turned into tourism products through the training offered by GIZ in 2023.Tourism providers can take part in the challenge to share with others what they are most proud of as a Cambodian in terms of culture, nature, history, and food. The top 3 most interesting and convincing answers per each category will be given the opportunity to present their contribution in person on March 23, 2023 as part of our Tourism Innovation Summit 2023 taking place in Siem Reap.
Another aspect of the event is to introduce the ‘’Tourism Support Package 2023’’. The GIZ ICONE Tourism Support Package 2023 is a one year-package to increase the competitiveness of tour operators in Siem Reap, Battambang, and Banteay Meanchey through improved customer-centricity and innovation behaviour in a dynamic and competitive market environment. In addition to the regular public tourism workshops open for all tourism providers, additional monthly events and workshops for tour operators will be offered by GIZ ICONE on topics such as creativity, idea development, design thinking, target group definition, product development, online marketing, ecommerce, and many more.
Participants also got the chance to engage in a networking session, where they could interact with other attendees in a lively and effective manner and learn about the services offered by others in related industries. The event was presented by 30 people, who are from 16 tourist providers.
Overall, the “Kick-off Event of the GIZ ICONE Tourism Activities 2023” was once again a wonderful opportunity for tourist providers to establish connections, gain new insights and knowledge, discover new business opportunities, and keep up with GIZ ICONE’s upcoming tourism initiatives.