Empowering SMEs with Effective Marketing Tactics: A Workshop Recap
On November 7th and 8th, 2023, at the Regency Angkor Hotel in Siem Reap, GIZ ICONE hosted a workshop titled “Marketing Tactics for Businesses” designed to equip companies with the knowledge and skills necessary to navigate the ever-evolving marketing landscape. The workshop, attended by 44 participants, provided a comprehensive overview of effective marketing strategies, empowering companies to enhance their brand visibility, reach their target audience, and drive business growth. The 2-day productive workshop covered essential topics such as:
Navigating the Marketing Labyrinth: Understanding the 7Ps
The workshop commenced with an in-depth exploration of the 7Ps of marketing, a fundamental framework for developing effective marketing strategies. Participants delved into the significance of product, price, place, promotion, people, process, and physical evidence, gaining insights into how to seamlessly integrate these elements into their marketing plans.
Demystifying the Customer Journey: Mapping the Path to Purchase
A key highlight of the workshop was the introduction to the customer journey concept, a valuable tool for understanding the decision-making process of consumers. Participants learned how to map the various stages of the customer journey, enabling them to identify touchpoints and tailor their marketing strategies accordingly.
Unlocking the Digital Realm: Mastering SEO and SEM
Recognizing the transformative impact of the digital age on business landscapes, the workshop covered search engine optimization (SEO) and search engine marketing (SEM). Participants gained hands-on experience in optimizing their websites for search engines and creating effective SEM campaigns, empowering them to reach their target audience through the vast expanse of the digital world.
Social Media Marketing: Engaging the Online Community
The workshop delved into the intricacies of social media marketing, highlighting its potential to connect with a wider audience and foster meaningful engagement. Participants learned how to craft engaging content, utilise social media analytics, and leverage social media advertising to amplify their brand presence and drive business growth.
Overall, the two-day workshop on “Marketing Tactics for Businesses” provided companies with a comprehensive understanding of effective marketing strategies, enabling them to navigate the dynamic digital landscape with confidence. Participants gained valuable insights into target audience identification, value proposition development, digital marketing tools, and ROI measurement. These learnings will undoubtedly empower enterprises to make informed marketing decisions, enhance their brand visibility, and drive business growth in the competitive Cambodian market.