How to Write a Pitch Deck for Project Funding


pitch deck

In the world of project funding, your pitch deck is your initial handshake with potential investors. 

A well-crafted pitch deck can position both you and your project favorably in the minds of your audience, while a poorly executed one may make it challenging to secure investments.

In this guide, we’ll break down the key elements of a perfect pitch deck, providing you with the insights you need to create a compelling presentation.

Perfect Pitch Deck Sections

When constructing your pitch deck, follow the order outlined below, adding your project-specific information as you progress:


Introduction: Who You Are and Your Project’s Essence

  • Clearly define your identity, your project’s core essence, and what investors should believe about your story to invest in your project.
  • The subsequent slides should reinforce the claims made in this introduction, gradually building investors’ confidence.
  • Anticipate potential questions or concerns investors may have and address them proactively to instill trust in your ability to execute.


Identifying the Problem You’re Solving

  • Articulate the pain points experienced by your target customers.
  • Describe the problem your project aims to solve.
  • Explain how current solutions fall short in addressing this problem.


Presenting Your Solution

  • Elaborate on your solution with a show-and-tell approach, ensuring investors grasp how it outperforms existing alternatives.
  • Highlight what sets your solution apart and your competitive advantage.
  • Reveal the “secret sauce” that makes your project unique.
  • Illustrate your product-market fit and outline your business and growth strategies.


Timing: Why Now?

  • Provide a historical context of the industry’s evolution.
  • Explain recent trends that make your solution not only possible but also desirable in the current landscape.


Assessing the Market Size

  • Define your ideal customer profiles and the jobs your solution fulfills.
  • Calculate the Total Addressable Market (TAM).
  • Determine the Serviceable Available Market (SAM), considering factors like language limitations.
  • Calculate the Serviceable Obtainable Market (SOM), representing the portion of SAM you can realistically capture.


Identifying Competitors and Risks

  • List your competitors.
  • Highlight your solution’s competitive advantages.
  • Explicitly identify potential risks and explain your mitigation strategies.


Product or Service Description

  • Detail your product or service’s features, form, and functionality.
  • Discuss any intellectual property or patents related to your product.
  • If applicable, present your product’s development roadmap.


The Business Model

  • Explain your revenue model and pricing strategy.
  • Share information on average customer account size and lifetime value.
  • Describe your sales and distribution model.
  • Showcase customer testimonials or any social proof of demand.


Introducing the Team

  • Showcase the individuals who will drive your project forward, including founders, team members, directors, and advisors.
  • Provide brief bios to underscore their expertise and relevance.

STEP 10:

Financial Model

  • Present a summary income statement, cash flow, balance sheet, and capital expenditure table.
  • Clearly state your funding request, its purpose, and the proposed transaction structure.
  • Ensure the underlying assumptions of your financial model are transparent.

STEP 11:

Envisioning the Future

  • Paint a picture of where your project will be in five years if all goes according to plan.

Remember, while there may not be a one-size-fits-all perfect pitch deck, following this structure and tailoring it to your project’s specifics can significantly enhance your chances of securing the funding you need. Craft your pitch deck meticulously, as it’s your opportunity to make a compelling first impression and set the stage for a successful funding journey.