Cambodian Tourism Readies for Growth with Insights and Innovation at GIZ ICONE Tourism Conference 2023.
Siem Reap, Cambodia (December 11, 2023) – Cambodia’s vibrant tourism sector received a boost of insights and inspiration at the GIZ ICONE Tourism Conference 2023, held at the Regency Angkor Hotel in Siem Reap. The conference, focused on “Enhancing Competitiveness through Innovation and Customer Centricity” provided valuable customer and market data to help Cambodia tourism businesses navigate the latest trends and thrive in the international market.
A significant highlight of the conference was the official handover of the Cambodia Tourism Insights Study 2023 to the Ministry of Tourism. This comprehensive GIZ ICONE study features exclusive customer and market insights, along with actionable recommendations for further developing tourism in Siem Reap, Cambodia as a whole.
His Excellency Sok Sokun, Secretary of State of the Ministry of Tourism, lauded the conference’s significance: “I am happy to join this important conference. The insights and knowledge shared will be extremely valuable to the Ministry of Tourism and the private sector, who are the backbone of our thriving tourism industry. Thank you to GIZ ICONE for organising this insightful event.”
The conference delved into crucial topics shaping Cambodia’s tourism landscape, including:
- Unleashing the Potential of Outdoor Sports: Georg Seelos, Senior Product Manager at Cycling Tour, explored the potential of cycling tourism, highlighting its appeal to nature enthusiasts and its ability to diversify Cambodia’s tourism offerings.
- Harnessing the Power of Collaboration: Ms. Catherine Germier-Hamel, CEO of Destination Mekong, emphasized the importance of national and regional stakeholder collaboration, showcasing how collective efforts can strengthen marketing strategies and attract broader audiences.
- Building Routes Around Culture: Pierre-André Romano shed light on the power of cultural experiences, exploring the creation of immersive tourist routes that connect travellers with Cambodia’s rich heritage and traditions.
Overall, the GIZ ICONE Tourism Conference 2023 served as a powerful platform for knowledge exchange, inspiration, and collaboration. By equipping stakeholders with the latest insights and actionable recommendations, the conference has laid the groundwork for Cambodia’s tourism sector to innovate, adapt, and emerge even stronger in the global market.