Cambodia’s tourism sector received a shot of inspiration and practical knowledge at the GIZ ICONE Tourism Conference 2023, held in Siem Reap’s Regency Angkor Hotel.
With “Enhancing Competitiveness through Innovation and Customer Centricity” as its guiding theme, the conference provided valuable customer and market data to Cambodian businesses. This information was designed to help them navigate the ever-evolving landscape of international tourism and develop winning strategies for the future. The conference marked a significant moment with the official handover of the Cambodia Tourism Insights Study 2023 to the Ministry of Tourism. This comprehensive study, conducted by GIZ ICONE, delves into exclusive customer and market insights, offering actionable recommendations for further developing tourism in Siem Reap and beyond. The conference was met with enthusiasm, with Secretary of State of the Ministry of Tourism, His Excellency Sok Sokun, emphasizing its importance for shaping the future of Cambodian tourism.
A key highlight was the official handover of the Cambodia Tourism Insights Study 2023 to the Ministry of Tourism. This comprehensive study, conducted by GIZ ICONE, stands as a beacon of valuable information, shedding light on exclusive customer and market insights.In Cambodia’s booming tourism scene, understanding and catering to your guests is king. Recognizing this, GIZ ICONE empowers industry players with the skills to become adaptable, customer-centric tourism champions. These leaders, armed with deep market knowledge and innovative approaches, will elevate Cambodia’s tourism to new heights.
The Cambodia Tourism Insights Study 2023 serves as a crucial ally in this mission. By mapping out the evolving landscape of traveler behavior, it equips local businesses to navigate these shifts and tailor their offerings to meet the changing expectations of their guests. This invaluable information empowers them to not just survive, but thrive, in a dynamic and competitive market.