Why is the Target Market Important for a Business?

target market

Your business and marketing strategy must include a strategy for identifying and comprehending your customers. Not everyone will be your potential customer, so it’s critical to establish your target market early on. Learn how to segment your consumer base and analyze your market.

HR Forum Digital Talents

HR Forum Digital Talent

HR Forum Digital Talent was co-hosted by the Cambodia Academy of Digital Technology (CADT) and the Improve Competitiveness of National Enterprise (ICONE) program in Phnom Penh on 16th March 2023.

A Successful Pandemic Pivot

Proudly-Cambodian-svay-angkor

The production of off-season mooncakes was not in Mrs. Ngy Sovannthida’s business model when she founded Svay Angkor Enterprise in Siem Reap. It’s unlikely any business plan accounted for a global pandemic that would halt the bulk of international travel – and devastate many companies centered on tourism.